2025 Women's Rugby World Cup: Key Insights

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Oct 02, 2025, 12:10

The curtain has fallen on the 2025 Women’s Rugby World Cup, and what a spectacle it was! England clinched their first title since 2014, overpowering Canada in a thrilling final. This tournament wasn’t just a series of matches; it was a statement, a vibrant celebration of women’s rugby that has undoubtedly left a mark. Here are five critical insights we took from the event.

The lead-up to the World Cup was an unprecedented promotional blitz, drawing in scores of new fans and reinvigorating the old guard. Social media buzzed with hype, thanks to the efforts of influencers and rugby legends alike, while the real-world buildup saw fans of all genders and ages flocking to stadiums. This wasn’t just about rugby; it was a cultural festival, with the matches themselves almost taking a backseat to the burgeoning fanfare surrounding them.

However, as the tournament progressed, focus sharpened on the pitch. England and Canada emerged from competitive semi-finals to set up a historic showdown at Twickenham, watched by a record-breaking 81,885 spectators. The final, which England won 33-13, became the most-watched women’s rugby match ever, with a peak audience of 5.8 million.

"The growth of women's rugby is phenomenal, but there's still work to be done to level the playing field,"

noted one commentator during the event.

Indeed, while the spotlight shone brightly on top-tier teams, it also highlighted the disparities within the sport. The chasm in skill and resources between the powerhouse nations and the less established teams was glaringly apparent. Samoa’s struggles, having to crowdfund their participation, underscored the urgent need for more robust support and development across all national programs.

The tournament wasn’t just about winning; it was about inspiring the next generation of players and fans. Across the globe, young girls and boys are now likely to pick up a rugby ball, inspired by the fierce competition and camaraderie they witnessed. This ripple effect of inspiration promises a richer, more competitive future for women’s rugby.

And let’s talk star power: players like Ellie Kildunne and Sophie de Goede dazzled fans with their unique skills, proving that individual flair can shine bright in the structured world of team sports. It’s essential for the sport to nurture these personalities, to let them play unshackled, for the sake of entertainment and the sport’s growth.

As we reflect on a record-setting tournament, it's clear that women's rugby is on an unstoppable upswing. The challenge now is to ensure that this momentum is harnessed and directed towards making the sport truly global and inclusive, where thrilling competitions and emerging rivalries capture the world's imagination just as the men's game has.

 
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