Rugby Stars Personalize Mother's Day with Swysh

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Apr 30, 2026, 13:43

Gone are the days when snagging an autograph from your favorite rugby star was the ultimate fan experience. Enter the digital age where the likes of South African rugby icon Percy Montgomery are just a click away from delivering personalized joy directly to your phone. Swysh, the platform transforming fan engagement, has just launched in South Africa, making waves by offering personalized video messages from sports heroes like Montgomery and Cheslin Kolbe.

This Mother’s Day, thanks to Swysh, rugby stars are turning everyday fans into MVPs by sending heartfelt, customized video shout-outs. Imagine the smile on mum’s face when she receives a video from none other than Montgomery himself!

“I love connecting with the fans and Swysh gives me the opportunity to do it conveniently from anywhere in the world,” said Montgomery, highlighting the ease and personal touch the platform offers.

“It’s enjoyable for us, special for the fans and Swysh makes the process easy for everyone.”

Swysh isn't just a hit in South Africa. Originating from Australia in 2020, the service has rapidly expanded, roping in sports stars from the UK, US, New Zealand, and now South Africa. The reception has been phenomenal, with the platform not only bridging the gap between fans and their idols but also contributing to charitable causes with every video made.

“The calibre of talent that has joined Swysh has been incredible,” said Michael Roth, founder of Swysh.

Roth also emphasized how Swysh capitalized on a gap in the market for direct fan engagements which social media platforms could not fully satisfy. “Social media is not set up for direct engagement. Fans can slide into DMs but will very rarely get a reply and talent often get overwhelmed with messages which they can’t reply to,” Roth explained. He proudly added, “At least 10% of every video since inception has raised funds for charity which is something we’re very proud of.”

As Swysh continues to grow, Roth teased that more big names are set to join the platform. So, for those looking to make this Mother’s Day extra special or any other occasion for that matter, Swysh offers a uniquely modern way to deliver star-studded surprises right to your doorstep—or rather, your smartphone screen.

 
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