The president is furious at a multimillion-dollar advert from the premier of Ontario that uses a speech by Reagan to criticise the tariffs policy
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Friday October 24 2025, 10.52am BST, The Times
Mark Carney, the Canadian prime minister, at a Toronto Blue Jays game on Thursday
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President Trump has terminated all trade talks with Canada after accusing a government-sponsored advert of “fraudulently” using a speech by Ronald Reagan to criticise the current administration’s tariffs policy.
Trump took to Truth Social to rail against the advert that featured a voiceover of the former president, which said tariffs “hurt every American”.
“TARIFFS ARE VERY IMPORTANT TO THE NATIONAL SECURITY, AND ECONOMY, OF THE U.S.A.,” Trump wrote. “Based on their egregious behaviour, ALL TRADE NEGOTIATIONS WITH CANADA ARE HEREBY TERMINATED.”
Carney and Donald Trump met at the White House on October 7
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The video was funded by the government of Ontario in reaction to the Trump administration imposing a 35 per cent tax on many Canadian imports and targeted industries like steel manufacturing with specific duties.
Mark Carney, Canada’s prime minister, has said he was “disappointed” by Trump’s decision to raise the level of tariffs in August. Earlier this month, Carney held talks with the president to try to reach a deal.
Doug Ford, the premier of Ontario, unveiled the one-minute advert last week, saying: “We’ll never stop making the case against American tariffs on Canada.”
The video features an excerpt from a 1987 national radio address by Reagan that focused on foreign trade.
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“When someone says, ‘Let’s impose tariffs on foreign imports,’ it looks like they’re doing the patriotic thing by protecting American products and jobs. And sometimes, for a short while it works, but only for a short time,” the former president said.
“But over the long run, such trade barriers hurt every American, worker and consumer.
He added: “High tariffs inevitably lead to retaliation by foreign countries and the triggering of fierce trade wars … Markets shrink and collapse, businesses and industries shut down and millions of people lose their jobs.”
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The Ronald Reagan Presidential Foundation and Institute has said the advert “misrepresents the presidential radio address”.
It also accused the Ontario government of not seeking permission to use and edit the remarks and added it was “reviewing its legal options”.
“The Ronald Reagan Foundation has just announced that Canada has fraudulently used an advertisement, which is FAKE, featuring Ronald Reagan speaking negatively about tariffs,” Trump wrote on Truth Social, accompanied by an image of the statement.
The quotes in the advert were taken selectively from different parts of the former presidents’ address, but there is no indication that they have been altered.
The video is part of a $75 million Canadian dollar campaign on US television channels.
Ontario, Canada’s most populous province, has been particularly hard-hit by the US tariffs, and Ford has been very vocal in his opposition to the taxes.
In March, he threatened to cut off power supply to three US states: Michigan, New York, and Minnesota, in retaliation for the Trump tariffs.
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