The EggChaser vid below pretty much lays the problem out in enough detail.
They're attempting to fund a fully professional league with 5 million customers, of which more and more are switching to NRL.
They're investing in the ladies' game and there doesn't appear to be consensus on whether that'll show commercial benefit down the road.
One of the proposed solutions is to end SR, effectively destroying the rugby partnership between Australia and NZ, and to instead focus on a domestic league.
Tough times and big decisions.
One thing is clear, they have clowns running the show.
