Klipdrift is stepping into the scrum as the latest sponsor of the epic Springboks vs All Blacks rugby rivalry. Announced at a lively event at Van Ryn’s Distillery and Brandy Cellar on June 11, this partnership marries a quintessentially South African brand with one of the most heated face-offs in rugby history. The deal kicks off with the All Blacks' tour, where they'll clash with South African provincial teams and engage in a four-Test battle across Johannesburg, Cape Town, and Baltimore, USA.
The stakes are high not just on the field but in every home and pub where fans gather, turning each match into a festival of fierce loyalty and spirited debate. “Klipdrift has always been part of the moments that bring South Africans together,” remarked Andrea Quaye, marketing director at Heineken Beverages.
“Being part of a rivalry like this gives us the chance to show up in a space that feels very natural to the brand and to the way South Africans experience rugby.”
It's not just about the game; it's about the frenzy around it. The traditions, the excitement, the communal rituals of game-watching—these are the moments Klipdrift cherishes. Rian Oberholzer, CEO of SA Rugby, echoed this sentiment, emphasizing how such partnerships enrich the fan experience.
“The beauty of Rugby’s Greatest Rivalry is that it goes beyond the players on the field. It’s created by generations of fans, the atmosphere they bring and the moments they share. This partnership helps us build on that legacy and deliver an even bigger experience around one of rugby’s great rivalries.”
Further amping up the excitement, Klipdrift is rolling out a fan campaign that nods to a classic local favorite, the double Klippies and Coke. The playful initiative challenges fans to find their “Bok doubles”—lookalikes of their beloved Springbok heroes—with winners snagging Klipdrift goodies and campaign spots.
As anticipation mounts, Klipdrift is poised to add a uniquely local flavor to this international rugby spectacle, promising a celebration of connection, tradition, and shared memories. With the revival of this storied rivalry, Klipdrift reasserts its role in fostering unity and joy among South Africans at each ruck and maul.