England introduces MMA training

http://www.stuff.co.nz/sport/rugby/international/88679818/Eddie-Jones-England-turn-to-MMA-as-they-bid-to-supplant-the-All-Blacks-as-No-1

This guy could give marketing lectures at the greatest universities in the world. Never short of one idea to get people speak of the english squad.

the English media are snapping at his heels, they love him. He learnt some of his marketing knowledge from Jake White. He has even taken on the South African visual coach, that worked with Jake White.