DIANNE MANSON/GETTY-IMAGES
Crusaders star Scott Barrett is checked by Elliot Dixon of
the Highlanders during the Dunedin Super Rugby match that proved a TV
ratings winner in Australia.
Australian rugby's public relations crisis continues with a New Zealand Super Rugby game out-rating every Aussie match on TV across the Tasman.
The shock viewing numbers will add heat to the debate over whether Australia should cut one of its five Super Rugby teams in a revamped championship.
A Sanzaar meeting this week will discuss the future of the competition amidst growing calls to reduce the 18-team format and the confusing conference system.
The Aussies are doing themselves no favours and a higher interest in a Kiwi derby is an embarrassing statistic for their administrators to digest at such a vulnerable time.
The pulsating Crusaders v Highlanders match in Dunedin on Saturday night did better on Australian TV than their own games.
That included the Brumbies v Sharks game in Canberra, which was shown in prime time by Fox on Australia's east coast, and the Western Force v Queensland derby on Thursday night.
The late night clash between the Lions and Waratahs averaged just 14,000 viewers as it battled the difficult time difference from Johannesburg.
The Australian teams have done little to help their cause as the tournament reaches another crossroads.
Each Australian team has lost at least one of its first two games, Melbourne have leaked 56 and 71 points in heavy losses to New Zealand sides, and local franchises have won one of six matches against overseas opposition.
A deeper look shows the once-dominant Brumbies are winless after two games for the first time since 1999, and the Waratahs' 55-36 loss to the Lions was the first time they've conceded 50 points since being thrashed 96-19 by the Crusaders in 2002.
Australian rugby is battling the popularity stakes and won't be helped by the NRL getting underway last weekend.
It is struggling against league, Aussie Rules and football for the sporting audience, both live and on TV.
- Stuff


