Americans' Trust in Media Remains at Historical Lowby Rebecca RiffkinSTORY HIGHLIGHTS
- Four in 10 Americans trust the mass media (Include rooitwit and dense denise here)
- Ties 2014 and 2012 for the lowest trust level in Gallup's trend
- Younger Americans less likely than older to trust the media
WASHINGTON, D.C. -- Four in 10 Americans say they have "a great deal" or "a fair amount" of trust and confidence in the mass media to report the news fully, accurately and fairly. This ties the historical lows on this measure set in 2014 and 2012. Prior to 2004, slight majorities of Americans said they trusted the mass media, such as newspapers, TV and radio.
Americans' confidence in the media has slowly eroded from a high of 55% in 1998 and 1999. Since 2007, the majority of Americans have had little or no trust in the mass media. Trust has typically dipped in election years, including 2004, 2008, 2012 and last year. However, 2015 is not a major election year.
This decline follows the same trajectory as Americans' confidence inmany institutions and their declining trust in the federal government's ability to handle domestic and international problems over the same time period.
Trust in the Mass Media Has Fallen More Sharply Among Those Younger Than 50
Trust in the media continues to be significantly lower among Americans aged 18 to 49 than among those 50 and older, continuing a pattern evident since 2012. Prior to 2012, these groups' trust levels were more similar, with a few exceptions between 2005 and 2008.
Bottom Line
Americans' trust level in the media has drifted downward over the past decade. The same forces behind the drop in trust in government more generally, as well confidence in many U.S. institutions, may also be at work with the media. But some of the loss in trust may have been self-inflicted.
Major venerable news organizations have been caught making serious mistakes in the past several years, including the scandal involving former NBC Nightly News anchor Brian Williams in 2015 that some of his firsthand accounts of news events had been exaggerated or "misremembered."Their problem is a disregard or cherishing of truth.What is amazing is that in 2015 40% still belie ved the twaddle they dish up!!! Extraordinary.
