Ping Plum

Have you seen this?:

I wonder how long it will be before YouTube realise they may have start reconsidering their censuring policies.

Why Joe Rogan's exclusive Spotify deal matters

Joe Rogan has signed an exclusive deal with Spotify, which will see his podcast, The Joe Rogan Experience, disappear from all other platforms.

The multi-year deal is believed to be worth $100m (£82 million), according to the Wall Street Journal.

Rogan's podcast, which is one of the most popular in the world, will arrive on the streaming giant on 1 September.

It will then be housed there exclusively by the end of the year, and removed from all other platforms.

"It will remain free, and it will be the exact same show," said Rogan. "It's just a licensing deal, so Spotify won't have any creative control over the show.

"They want me to just continue doing it the way I'm doing it right now.

"I'm excited to have the support of the largest audio platform in the world and I hope you folks are there when we make the switch!"

Joe Rogan is a US stand-up comedian and TV host-turned-provocateur, who launched his podcast in 2009 - in the early days of the medium.

He invites a wide range of guests, including actors, musicians, comedians, politicians and conspiracy theorists on to the show, which has garnered a huge audience. Last year the podcast was downloaded 190 million times per month.

Rogan has previously advocated for "long-form media" - and his own podcast episodes regularly run to two or three hours.

The controversial entertainer also has 8.42 million subscribers to his YouTube channel, which has up until now shown the interviews in video form (this will stop when the new Spotify deal kicks in).

But he has also attracted criticism - Rogan has been accused of making sexist, racist and transphobic comments in his podcasts.

"The Joe Rogan Experience has become one of the internet's foremost vectors for anti-wokeness," wrote Justin Peters in Slate.

In 2018, Rogan's show hit the headlines when the host shared a cannabis joint with Tesla boss Elon Musk, after which the company's stocks fell by 9%.

• Sanders faces ire over Joe Rogan 'endorsement'

Rogan has been credited as being an "unlikely political influencer" by the New York Times, due to his reach. 

In January, he informed his legions of followers that he would "probably vote for Bernie", referring to the then Democratic Party candidate Bernie Sanders, who received increased press coverage as a result.

However, since Joe Biden became the party's presumptive nominee, Rogan has said he is more likely to vote for President Trump.

Why is this deal significant?

The kind of figures involved in the deal are incredibly rare in the podcast world - and Rogan will now likely earn more money than most musicians on Spotify.

"Joe Rogan just got paid the equivalent value of over 26 billion streams for a podcast licence," wrote Tom Gray, director of the royalties, music copyright and licensing society, PRS for Music.

"A musician would need to generate 23 billion streams on Spotify to earn what they're paying Joe Rogan for his podcast rights." added music writer Ted Gioia.

Gioia suggested this means "Spotify values Rogan more than any musician in the history of the world".

TV critic and broadcaster Scott Bryan predicted the deal could "lead the way to others", but noted that the exclusivity clause would leave many fans locked out.

"It might do what Sky did for a lot of shows," he tweeted. "Lift them up, but put them behind a wall that the culture mostly then ignores."

Although Rogan has said the podcast will still be free to access, Spotify will be hoping the increased traffic to its service will lead to a significant increase in subscriber numbers.

It is generally difficult to make large amounts of money in the crowded world of podcasts. 

As most podcasts are free to download, many presenters and producers attempt to make money from endorsements and advertising. A platform-exclusive deal such as this is very rare. 

About time for a proper alternative to YouTube to emerge...not saying this will be it, but it won't be worth keeping an eye on.

Cera

I did see, quite soon after he announced it.

Very cool. Youtube's search engine has become an insult to search engines. They bury content that is contrary to their ideology and spam stuff that you've never searched or viewed, from the side of the spectrum that they favor.

E.g...

A section of my wall is covered in John Oliver, Trevor Noah, Kimmel and and and...And every video is anti Trump.

I've never watched a video from one of those guys and yet I'm being forcefed their content. CNN is a permanent feature on my wall too. I think I've watched one video from them in the last six months. 

It's both obvious and disgusting how they use their reach to attempt to socially engineer the population. All under the guise of liberalism. A term which they've corrupted beyond repair at this point. And sadly so, because it used to mean something much better.

Yet, centrist and right leaning commentstors that I listen to daily and that post up to five videos a day, I have to manually search for despite being subscribed to their channels.

The great thing is, Joe will drag tons of other content creators there and left leaning big tech has now created a market for actual free speech, so viewers will follow.

In my view, the big shift will come when true blockchain social media platforms kick off. There's big money in the return of actual internet privacy.

Just ask, Shark, he'll tell you all about the countless ways his industry are invading your privacy on a daily basis. In summary, marketing money props up the invasion of your right to privacy. Hicks was a wise man.

Go on Shark, be honest, give us a rundown of exactly what customer marketing metrics you currently use, where you get them from and exactly how detailed they are. 

Never gonna happen, huh?

“  The great thing is, Joe will drag tons of other content creators there and le ft leaning big tech has now created a market for actual free speech, so viewers will follow.“

YouTube and Google will probably never admit it but they have to be kakking themselves. The big problem they have is because they cannot afford to shadow ban Rogan, simply because he is one of the very few who is really and truly unbiased. He interviews anybody about anything and his shows never devolves into a shitshow. It always remain interesting and he never ever pretends to know more than the person he interviews. 

He is a brilliant interviewer and the best of all is that he is not even a trained professional. He can interview Brian Cox on Astro Physics the one day, socialist Tulsi Gabbard the next day, Republican Dan Crenshaw on another day and that empty headed legal chick from Twitter and her boss Jack something. 

Just wait until @Parler really kicks off and you’ll see Twitter starting to panic as well. Parler just need to refine their platform a bit and add a few bells and whistles and then we’ll see. The word is already staring to spread that there is a more open and waaaay less censured platform out their. Many are already running their stuff on both platforms. They can obviously publish all the stuff, that they know will not pass on Twitter, on Parler. 

Jack Dorsey if you really didn't know his name.

I made a post earlier but it didn't register...there's a problem with that on this site.

I agree Cera. Rogan is a great interviewer. I think he's just an inquisitive guy and despite not being well educated, he's one of those people that naturally tries to learn more about things. 

An inch deep and a mile wide is how I think one describes that type of character. And it's perfect for interviewing because it means he normally has enough knowledge to ask good questions but not so much that he clashes with guests on the subject matter. 

Saying that, he has gone off the rails a handful of times. His marijuana argument with Crowder probably being the worst I've seen him behave. He actually went on Crowder's show the next day to make nice.

It's a good move. Youtube are too powerful. 

One thing is for sure, if google are worried about this then they are bricking it for blockchain social media and hosting services.

Just like youtube have re-created a market for free speech, social media platforms have reignited the need for actual internet privacy.

Everybody now knows that google, facebook, apple and all the rest are selling our data to the likes of Shark and friends. And nobody likes it.

But here's the kicker. 

Blockchain social media is gonna bring back privacy, but also change the digital landscape in a way which only people in the know are currently talking about.

That being, once you have a blockchain social media app installed on your device, you can utilise the latent/unused computing power of that device to farm cryptocurrency. 

Presently, all crypto farming is done on dedicated rigs. 

That will change once everybody has some kind of blockchain powered app on their phone, tablet or pc.

Basically, the want for internet privacy will have the knock-on effect of adding billions more farming devices to the crypto mining field. 

That's where it's going.

The problem for many of the current big tech firms is that they are too far down the road of selling data to turn back now. Google, for example, makes the vast majority of its revenue from advertising space. And that advertising space is priced according to how much data they had to steal in order to make sure that your advert lands in the correct person's lap. 

Ask Shark, he'll tell you I'm right.

So what happens to them when people begin using blockchain search, social or communication apps that encrypt ALL data. There goes google's goldmine. 

There's also some weird way in which the above will be woven into a paid to post system where the more active you are on social media the more you earn, without having to be a conten t creator.

Very interesting stuff.